What is SEO?
Search engines do their very best to think like humans and finding the best SEO tools for your blog/website can be daunting. They want to understand user queries clearly and dish out results that best answer those queries. However, even with all of the updates to search engine algorithms over the years, search engines are still a long way from achieving this goal.
Search Engine Optimization is our way of reaching out to search engines on their level to help them better understand our websites. SEO is the art and science of making enhancements to your website in order to improve its rankings in search engines. Search Engine Optimization helps search engines such as Google find your site with ease.
The best SEO tools hold a search engine’s hand so it can easily figure out what your website is about and what kinds of questions your pages can answer. There are many ways you can optimize your site to help search engine’s understand your pages, but the two biggest things you can do are lay out clear keyword and topic themes and acquire high quality back-links to your domain.
What is an SEO tool?
An SEO keyword tool is a piece of software or web service that allows you to achieve one of two key goals:
- Generate a list of related keywords based on a “seed” keyword
- Evaluate how competitive a given keyword is
You do this by typing your keyword into the search field of your keyword tool of choice and it generates a list of keywords related to your original search term by harvesting data from one or more data sources – typically from search engines.
Most other blog posts on this topic try to divide keyword tools into categories of either “traditional” or “competition”, but I don’t see the point in doing that.
1. Because the free tools all tend to be traditional in that you type in a seed keyword and they generate a relatively useful list of results.
2. And almost all paid keyword tools offer some kind of URL or competitor analysis function, in addition to being “traditional” tools.
Google Ranking, How it Works.
So how exactly does Google work, and how to they determine why one website or article is deserving of a better rankings than another, very similar piece of content on another website.
There are many variables in which Google looks for, in fact there are 1,000’s of contributing items that go towards their “search ranking algorithm”. These are also known as Google Ranking factors. When you learn how to build out your website in a way that is “search engine optimized”, rankings will come rather easily.
Because of this, I recommend that you learn how to properly optimize your websites and get the right training. I am not going to go into great detail about all the ranking metrics, but in essence it comes down to the content you’re creating, the quality of content, your user design, the speed of your website, the engagement you get within it, and through time, the overall authority and reputation etc.
Why it is So Important to Rank?
Rankings lead to traffic traffic. It is that simple. The reason you want to rank in Google is that it is going to allow you to capture relevant search traffic, that will then come to your website, and ultimately represents a great deal of opportunity.
No different from the off-line world, where you are trying to get customers to walk by storefront, this is equivalent to that. The more ranking you have under more keywords, will equate to more relevant traffic. There are many affiliate/internet marketers and large corporations that drive the entirety of their online income through SEO in Google.
So rankings are your path to free, highly relevant traffic (other than your efforts to get ranked, time, content, etc), and your path to creating a long term and sustainable online business. This is all possible when engaging with the best SEO tools in the market.
READ MORE: 5 SIDE HUSTLES THAT PAY WELL
Where to Go to Quickly Check Your Rank
Simply do a Google search, say I was looking to see if I was ranked under the term “ web development ”, I would type this search into Google.
Then you would scroll down the ranks, through the ads and the image results, to see if you are ranking. If are not on the first page of the rankings, you would then click to the next page and so on.
This is terribly inefficient though. There has to be a better way and there absolutely is.
I personally use SEMrush to check all of my rankings in Google, Bing & Yahoo as it does so efficiently (seconds) and automatically. It scans all the search engines and lets you know not just where you are ranked, but whether your rankings are going up and doing.
Best SEO Tool for Beginners: SEMrush
If you’re new to this whole SEO thing, I highly recommend that you go with SEMrush. Compared to the other “SEO workhorse” tools, it’s by far the easiest to use. Ahrefs definitely has a learning curve and Moz has never clicked with me as I can never understand where to find anything.
SEMrush’s rank tracking reports are also the best in the industry. I check our reports every morning. Within a few minutes, I feel like I’m in complete control of what’s going on. All the other tools spread stuff out all over the place. Or the reports coddle me too much and don’t have enough density. SEMrush has that perfect balance of usability and depth with its reporting. You’ll have everything you need without getting overwhelmed.
SEMrush has all the other essential parts of a SEO workhorse: link analysis, keyword research, and competitive analysis. All of them are more than good enough to hold their own against the other SEO workhorses.
Keep Track of Your Rankings, Improve Your SEO
When you check where you are ranking in search engines, it is important that you understand how to use this information wisely. With SEMrush, you are going to be able to track your rankings over a certain period of time automatically.
This means that you can perform a keyword rank check and set it to either daily, twice per week, weekly, twice per month, or monthly. Obviously the more often you scan for rankings, the more specific and detailed your data will be in respect to fluctuations.
There are three cases that you will be presented with are either ranks going up, rankings going down, or ranks flat lining.
In the case of a brand new website, it may not be ranking at all and this is quite typically. If you are building out your website in a way that is properly crafted for SEO, then you will usually start to see some real break through in search engines (Google, Bing and Yahoo) within the first 3 months and it can continue to move in an upward trend from there.
Understanding and have access to ranking data can truly help you understand which of your SEO activities had lead to traffic to great rankings, which one’s have hurt rankings, and which one’s may have had little to no bearing on your rankings are just some of the benefits of the best SEO tools.
Some SEO Strategies to work on
1. Use a keyword optimization plugin.
I also use the Yoast SEO plugin and will review it later s one of the best SEO tools to optimize my posts for particular keywords. I have previously shared a detailed usage guide of Yoast SEO plugin that will guide you on how to use it for optimal performance. This will take care of your on-page SEO.
You can also take advantage of SEO Writing assistant feature of SEMRush.
Bonus Tip: Add images, videos, Info-graphics, charts, graphs, tables and slides whenever possible. Make your content as high quality as you can. This will make sure you can retain your keyword ranking for a long time to come.
2. Use link building.
You can use a guest blogging campaign technique to improve keyword ranking and get high-quality links. I initially used it for a few posts, and after I published guest posts on a few authority blogs, I saw a very significant improvement in keyword ranking. Publishing on sites like Medium.com and Quora.com really helps in creating a good trail of authority from those high rank platforms to your own and is an organic form of influencing SEO.
3. Use social media marketing.
Social media signals are very important these days to improve the ranking of a keyword. Share your blog post on Google Plus, Facebook, and Twitter, and make sure to continue sharing at regular intervals (7-10 days).
Also, encourage your readers to share the article on their social networks and to bookmark your posts.
4. Create more related content.
This is a technique that I discovered late in the game, but it continues to work very well for me.
If you are getting traffic for certain keywords, try to create more posts on similar and related topics. Interlink them, and this will help to improve each article’s ranking.
How to use SEMrush for further SEO of your blog:
Again, SEMrush is an SEM tool; you can use it to find details for any website. Make a list of popular sites in your niche, and start mining out their data using one of the best SEO tools in SEMrush.
For example, my niche is blogging and web development, so I can focus on similar niche blogs to get more content and keyword ideas.
I have been using SEMrush for some time now, and I continue to find it worth the money. For any serious blogger who wants to work on the overall SEO keyword improvement of their blog, SEMrush could be a very profitable tool.
I hope you find this information helpful to you and your journey, don’t forget to check out my Bluehost For Your Website review.